We’ve been on the inside. Now we work for you.
We’re a team of former USGBC marketing leaders with a combined 50+ years of experience in green building, LEED, and communications.
We helped shape how sustainability has been marketed to the world—and we know how decision-makers choose products, partners, and ideas.
Now, we help companies like yours connect the dots between sustainability and business growth—turning credibility into coverage, alignment into action, and good products into real wins.
Meet The Team
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Taryn Holowka
Taryn develops impactful marketing and communications strategies that help companies grow while advancing sustainable, healthier buildings for communities.
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Nora Knox
Nora is a Marketing, Communications and Advocacy professional with a talent for designing integrated marketing campaigns that expand reach, boost engagement, and deliver tangible results.
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Ashley Zusman
Ashley is a marketing and brand strategist with 20 years in the green building sector, specializing in LEED and driving engagement through innovative, sustainability-focused strategies.
How We Work
At Bold Branch Collective, our proprietary Canopy Framework was developed to translate sustainability into sales.
The Canopy Framework is a repeatable process that aligns your products with standards, amplifies your visibility, and advances your leadership.
“We built the system that connects sustainability expertise with market traction. Other agencies know marketing. We know green building, LEED, and how buyers make decisions.”
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We map your products, services, or brand to what decision-makers value most: LEED, evolving standards, and sustainability priorities.
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We turn that alignment into compelling messaging, thought leadership, PR, and campaigns that resonate with architects, developers, and sustainability leaders.
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We execute strategies that build credibility, expand reach, and generate market traction.
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We position you as the go-to solution and sustainability leader, helping you win business and grow influence in the $1.8T green building market.
Case studies
Turning complex sustainability goals into measurable business results.
Explore recent work across brand architecture, message frameworks, editorial platforms, and campaigns.
Ready to turn sustainability expertise into market momentum?
Let’s talk about your goals and identify the fastest path to measurable results.