We’ve been on the inside.
Now we work for you.
We’re a team of former USGBC marketing leaders with a combined 50+ years of experience in green building, LEED, and communications.
We helped shape how the world talks about green building, and we know how buyers choose those products and partners.
Now we help companies like yours turn that credibility into growth.
Meet The Team
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Taryn Holowka
Taryn develops impactful marketing and communications strategies that help companies grow while advancing sustainable, healthier buildings for communities.
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Nora Knox
Nora is a marketing and communications expert with a talent for creating integrated campaigns that increase reach, enhance engagement, and achieve measurable results.
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Ashley Zusman
Ashley is a marketing and brand strategist with 20 years in the green building sector, specializing in LEED and driving engagement through innovative, sustainability-focused strategies.
How We Work
Our Canopy Framework is how we turn technical complexity into sales.
Other agencies know marketing. We know how a building moves from design to permit, and how the people paying for it decide.
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We map your products, services, or brand to what decision-makers value most: LEED, evolving standards, and sustainability priorities.
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We turn that alignment into compelling messaging, thought leadership, PR, and campaigns that resonate with architects, developers, and sustainability leaders.
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We execute strategies that build credibility, expand reach, and generate market traction.
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We position you as the go-to solution and sustainability leader, helping you win business and grow influence in the $1.8T green building market.
Case studies
Turning complex sustainability goals into measurable business results
Explore recent work across brand architecture, message frameworks, editorial platforms, and campaigns.
Ready to turn your expertise into pipeline?
Let’s talk about your goals and the fastest path to results.

