WHO WE ARE

We’ve been on the inside. Now we work for you.

We’re a team of former USGBC marketing leaders with a combined 50+ years of experience in green building, LEED, and communications.

We helped shape how sustainability has been marketed to the world—and we know how decision-makers choose products, partners, and ideas.

Now, we help companies like yours connect the dots between sustainability and business growth—turning credibility into coverage, alignment into action, and good products into real wins.

Meet the team

  • Taryn Holowka Hristova. Portrait of a woman with long, wavy blonde hair, smiling, wearing a sleeveless brown top with buttons, layered necklaces, against a solid blue background.

    Taryn Holowka

    Taryn develops impactful marketing and communications strategies that help companies turn sustainability into business growth, drawing on her experience growing LEED into the world’s most widely used green building program.

    Read more on LinkedIn

  • Nora Knox. A young woman with long blonde hair, blue eyes, and a bright smile, wearing a cream-colored textured coat and a high-neck top, standing against a plain blue background.

    Nora Knox

    Nora is a Marketing, Communications and Advocacy professional with a talent for designing integrated marketing campaigns that expand reach, boost engagement, and deliver tangible results.

    Read more on LinkedIn

  • Ashley Katz Zusman. A woman with blonde hair and a white blouse, smiling against a blue background.

    Ashley Zusman

    Ashley is a marketing and brand strategist with 20 years in the green building sector, specializing in LEED and driving engagement through innovative, sustainability-focused strategies.

    Read more on LinkedIn

How we work

  • We learn your product, audience, and growth goals

  • We align your message with what decision-makers want

  • We create assets, content, campaigns, and tools

  • We get you in front of the right people

  • We evolve with the market, including LEED updates and trends

CONNECT WITH US

Turn sustainability into a growth strategy.