We’ve been on the inside.
Now we work for you.

We’re a team of former USGBC marketing leaders with a combined 50+ years of experience in green building, LEED, and communications. 

We helped shape how the world talks about green building, and we know how buyers choose those products and partners.

Now we help companies like yours turn that credibility into growth.

Meet The Team

  • Taryn Holowka Hristova

    Taryn Holowka

    Taryn develops impactful marketing and communications strategies that help companies grow while advancing sustainable, healthier buildings for communities.

    Read more on LinkedIn

  • Nora Knox

    Nora Knox

    Nora is a marketing and communications expert with a talent for creating integrated campaigns that increase reach, enhance engagement, and achieve measurable results.

    Read more on LinkedIn

  • Ashley Katz Zusman

    Ashley Zusman

    Ashley is a marketing and brand strategist with 20 years in the green building sector, specializing in LEED and driving engagement through innovative, sustainability-focused strategies.

    Read more on LinkedIn

How We Work

Our Canopy Framework is how we turn technical complexity into sales.

Other agencies know marketing. We know how a building moves from design to permit, and how the people paying for it decide.

Case studies

Turning complex sustainability goals into measurable business results

Audience of diverse individuals seated in a dark auditorium, facing forward, attending a presentation or conference.
Office interior with multiple desks, computers, and green plants. People walking through the space, some in motion blur.
Person using a laptop displaying the 'USGBC Impact Report' on a website, surrounded by green plants.
Computer monitor displaying a webpage of USGBC, with tabs on resilience, showing articles about sustainable development projects and community resilience.

Explore recent work across brand architecture, message frameworks, editorial platforms, and campaigns.

Ready to turn your expertise into pipeline?
Let’s talk about your goals and the fastest path to results.


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