CASE STUDY
USGBC Impact Report: Turning Performance into Story
Challenge
USGBC needed an annual report that went beyond metrics to tell a story of verified impact. The organization sought a report that could clearly connect performance data to human and environmental outcomes, demonstrating credibility, accountability, and leadership.
Approach
Our team, while serving as USGBC staff, along with our partner Liveable, led the development of the USGBC Impact Report from concept through delivery. We worked across departments to define audiences, interview stakeholders, and identify value themes such as decarbonization, health, and resilience.
The result was a messaging architecture and editorial framework that aligned data with story. We paired clear, accessible writing with infographics, visuals, and web-native design to make the report engaging and informative.
Outcome
The Impact Report became USGBC’s benchmark for data-driven storytelling, transforming technical results into relatable insights.
It reinforced market trust, increased stakeholder engagement, and provided a model for transparent performance communication across the organization.
The Impact Report became a key reference point for USGBC and its partners, reinforcing credibility in the market and offering a clear narrative of “what success looks like.”
Audiences responded positively to the clarity of outcomes. Data points were translated into human and business-value stories, enhancing stakeholder engagement.
Internal feedback indicated stronger alignment across departments on USGBC’s value proposition and positioning around performance and market transformation.
The report was downloaded more than 1,300 times on launch day and the press release had 11,607 views by 2,460 active users.