Three years from now, half the sustainability brands on LinkedIn will call themselves regenerative. Most won't be. Here's the precedent worth remembering, what LEED v5 actually changed, and the four things to show before the word lands on your website.

Climate risk is real. The problem is how it shows up in the market. A recent report found that listed companies could face more than $1.3 trillion in climate-related losses in just one year.

How Bold Branch Collective helps product manufacturers turn exhibit presence into pipeline

Most sustainability products don't lose because they underperform.

They lose because their value isn't being communicated in a way decision-makers can act on.

After 23 years leading USGBC's marketing, Bold Branch Collective co-founder Taryn Holowka has seen this pattern repeat itself: strong products, unclear messaging, lost opportunities.

Now available: "When 'Green' Isn't Enough: Selling Sustainability in a Mature Market" — an on-demand video workshop that teaches a repeatable framework for translating sustainability performance into buyer outcomes.

According to the World Economic Forum’s 2025 CEO Guide, the green economy exceeded $5 trillion in 2024 and is expected to go over $7 trillion by 2030, making it the second-fastest growing sector after tech. However, many organizations treat sustainability as a side initiative. Learn how Bold Branch Collective can help you tell your story.

SustainaSpec, developed by Bold Branch Collective and Syscore, is an AI-driven specification platform for sustainable building materials. It converts technical sustainability data into architect-ready specifications, enabling manufacturers to communicate product value in the formats design teams require. Beta is now open for sustainable product manufacturers and service providers.

Product selection rules have changed: Today's architects and LEED teams demand verifiable performance, low-carbon specs, and measurable outcomes. The burden is now on manufacturers to prove their claims. Vague marketing won't work. The new era of specification requires evidence-based data to reduce risk for specifiers.