Articles & Insights
Short, practical reads on marketing green building products and services, from former USGBC marketing leaders.
“Regenerative" is the next word your marketing will overuse. Here's how to earn it
Three years from now, half the sustainability brands on LinkedIn will call themselves regenerative. Most won't be. Here's the precedent worth remembering, what LEED v5 actually changed, and the four things to show before the word lands on your website.
If the Market Can’t See It, It Can’t Value It: Communicating Climate Risk Clearly
Climate risk is real. The problem is how it shows up in the market. A recent report found that listed companies could face more than $1.3 trillion in climate-related losses in just one year.
Your Greenbuild Booth Deserves a Better Story
How Bold Branch Collective helps product manufacturers turn exhibit presence into pipeline
Why Strong Sustainability Products Still Lose — And How to Fix It
Most sustainability products don't lose because they underperform.
They lose because their value isn't being communicated in a way decision-makers can act on.
After 23 years leading USGBC's marketing, Bold Branch Collective co-founder Taryn Holowka has seen this pattern repeat itself: strong products, unclear messaging, lost opportunities.
Now available: "When 'Green' Isn't Enough: Selling Sustainability in a Mature Market" — an on-demand video workshop that teaches a repeatable framework for translating sustainability performance into buyer outcomes.
The Green Economy is Already a $5 Trillion Market… But Most Companies are Still Communicating like it’s a Niche
According to the World Economic Forum’s 2025 CEO Guide, the green economy exceeded $5 trillion in 2024 and is expected to go over $7 trillion by 2030, making it the second-fastest growing sector after tech. However, many organizations treat sustainability as a side initiative. Learn how Bold Branch Collective can help you tell your story.