For many manufacturers, the big questions are: How do we stand out? How do we get specified in green building projects? And how do we communicate complex technical information in a way that resonates with architects and specifiers?

In today’s competitive green building industry, it takes more than sustainable values to stand out—it takes strategic alignment, powerful storytelling, and a clear path to influence. That’s why we developed the Canopy Framework—a simple yet powerful marketing methodology designed to help sustainability-driven companies grow from alignment to market leadership.

In today’s sustainability-driven market, service providers—from engineers and consultants to contractors and advisory firms—are competing in an increasingly crowded field. With more firms offering energy modeling, commissioning, sustainability consulting, and certification support, the challenge isn’t whether demand exists. It’s how you differentiate your expertise and communicate your value to clients pursuing LEED, WELL, and other frameworks.