CASE STUDY
Elevating a Sustainability Leader from Technical Expert to Strategic Partner
How Bold Branch Collective repositioned The Habitat Emprise to communicate their policy-to-practice impact across India and emerging markets
The Habitat Emprise (THE) is a transdisciplinary sustainability consultancy working to advance resilient, low-carbon built environments across India and emerging markets. Founded by experienced sustainability leaders with deep expertise in green building policy, capacity building, and implementation, THE had built strong technical credibility and influence.
As their work expanded internationally, they saw an opportunity to strengthen how their story, expertise, and impact were communicated—so the full strategic value of their work was clear to governments, multilaterals, developers, and institutional partners.
Bold Branch Collective partnered with THE to help clarify their positioning, sharpen their narrative, and create a digital presence that reflects both their legacy and future ambition.
Challenge
When Bold Branch Collective began working with THE, the organization had strong institutional credibility including experience shaping building codes, rating systems, national policy frameworks and prominent government institutions across the country, but its brand presence didn’t fully reflect the breadth, depth, or strategic value of its work. THE needed:
A clear brand positioning that differentiates it in a crowded sustainability landscape
Targeted messaging for multiple key audiences (governments, multilaterals, developers, and academic/industry partners)
A cohesive marketing strategy to guide growth across India, South Asia, the Middle East, and Africa
A website redesign that tells the story of THE’s impact, services, and strategic vision, and supports continued growth across regions.
Approach
Our engagement with THE unfolded across four core focus areas:
1. Strategic Repositioning
We worked closely with THE’s leadership to define a positioning that reflects their unique strengths: bridging policy, capacity building, and implementation to deliver measurable sustainability outcomes. The result was a positioning that communicates THE as a policy-to-practice sustainability partner, rather than just a technical consultancy. We refined a succinct brand positioning statement and developed support messages tailored to key audiences.
2. Marketing Strategy & Framework
Bold Branch Collective developed a practical, 12-month marketing strategy designed to:
Increase visibility among governments, multilaterals, and developers
Build credibility through thought leadership and storytelling
Generate qualified opportunities and strategic partnerships
Set the stage for growth and bid readiness
The plan included content rhythms, audience targets, key channels (with LinkedIn as the primary platform), and priorities for partnerships.
3. Messaging & Communication Recommendations
We developed audience-specific talking points and communication guidelines that enabled THE to speak with clarity and impact. This included:
Messaging frameworks for governments, multilateral agencies, private developers, and academic partners
Proof points and narrative structures to support proposals, pitches, and thought leadership content
Communication recommendations to showcase THE’s legacy, including its role in introducing LEED in India and supporting national green building frameworks like GRIHA
4. Website Redesign
The Bold Branch team led a messaging redesign of THE’s website, structured to:
Clearly articulate THE’s vision, services, and impact
Showcase case studies and proof points
Provide audience-specific pathways
Communicate THE’s heritage and forward-looking mission
The new site reflects THE’s strategic narrative, driving engagement and credibility with key stakeholders across sectors.
Results & Impact
The new positioning, strategy, and digital presence have helped The Habitat Emprise:
Communicate a unified brand narrative that resonates with diverse stakeholders
Elevate THE’s credibility beyond technical compliance to a broader “policy to practice” leadership story
Provide clear messaging and tools for business development and partnership outreach
Strengthen the organization’s readiness for regional and global growth
This collaboration has positioned THE to deepen relationships with governments, development agencies, and private-sector partners and to amplify its influence in advancing sustainable built environments.
“Bold Branch Collective helped us clarify our voice, sharpen our positioning, and rework our website in a way that finally reflects both our legacy and our future direction. Their strategic approach and execution have already made an impact in how we engage with partners and clients.”
— Dr. Priyanka Kochhar, CEO & Co-Founder, The Habitat Emprise