Canopy Framework
A strategic pathway for sustainability-driven marketing, helping your brand grow from alignment to leadership.
Step 1 Align
Map your brand, products, or services to what decision-makers value most—LEED, evolving standards, and sustainability priorities.
Step 2 Amplify
Turn alignment into messaging, thought leadership, and campaigns that resonate with architects, developers, and sustainability leaders.
Step 3 Advance
Execute strategies that build credibility, expand reach, and gain traction in the market.
Step 4 Ascend
Establish your brand as the go-to solution and thought leader in the $1.8T green building market.