Your Greenbuild Booth Deserves a Better Story
Greenbuild 2026 is coming to New York and is one of the largest concentrations of architects, specifiers, sustainability consultants, and project decision-makers your team will encounter all year. You've invested in the booth. You've shipped the samples. But when someone stops at your display and asks, "Why does this matter for our LEED project?"—does your team have a clear, credible answer?
For most product manufacturers, the gap isn't the product. It's the message.
The Problem with Technical-First Marketing
Sustainable building products are often excellent. The data is real—EPDs, HPDs, material transparency reports, third-party certifications. But documentation is not positioning. A specifier standing in an exhibit hall doesn't have time to decode a data sheet. They need to understand immediately: What credit does this support? Why should I spec it over the alternative?
When manufacturers can't answer those questions concisely, products get overlooked—not because they're inferior, but because the value wasn't communicated in terms buyers act on.
What We Do
Bold Branch Collective was founded by green building industry veterans with deep experience working with sustainability rating systems and helping companies clearly communicate how their products and services align with them. We specialize in translating technical sustainability credentials into clear, specifier-ready messaging that drives product adoption.
We work directly with product manufacturers to diagnose where messaging breaks down and rebuild it around what moves decisions: LEED credit alignment, third-party verification, and outcome-focused language that project teams trust.
For Greenbuild exhibitors, that means walking into New York with:
Positioning that converts. We align your product claims to specific LEED v5 credits and WELL criteria so your team can answer "does this help us get points?" with confidence, not caveats.
Collateral messaging that holds up. We rewrite sell sheets, product pages, and exhibit copy to remove circular language and make the value case fast and clear.
Post-show follow-up strategy. We build the content and email sequences that turn a badge scan into a qualified conversation.
A LEED v5 Moment You Can't Afford to Miss
LEED v5 has restructured how products contribute to certification—expanded requirements around material transparency, embodied carbon, and supply chain disclosure are reshaping what specifiers look for. Manufacturers who can articulate their LEED v5 alignment have a real competitive advantage. Those who can't will find their products passed over, regardless of performance.
Greenbuild 2026 is where that conversation starts. We help you show up ready for it.
Ready to make your exhibit presence work harder?
If you're exhibiting at Greenbuild 2026 and want messaging that drives specification—not just foot traffic—let's talk before New York.